Vogue College of Fashion

MA Imprenditorialità: moda e industrie creative

The programme is structured as four 10-week terms. The first three are taught and the final term is dedicated to independent study to complete the final projects and a thesis. The programme structure consists of modules that are shared across all Fashion Business programmes, which focus on research skills and building critical awareness of current issues as well as developments in the fashion, media and luxury industries along with programme-specific modules that enable you to acquire technical and practical skills aligned with your career goals.

Term 1 - Autumn Term

• Brand Communication & Marketing Strategy (30 credits)
• Critical Research: Understanding Audiences (30 credits)

Term 2 - Winter Term

• Imprenditorialità creativa (30 crediti)

Term 3 - Spring Term

• Modellazione aziendale e finanziaria per le industrie creative (30 crediti)
• Final Masters Project (60 credits)

Term 4 - Summer Term

• Final Masters Project continuation or submission (60 credits)

Modules

Si tratta di un programma ampio e lungimirante che esamina una serie di aree all'interno dei settori della moda e della creatività. Sarai incoraggiato a identificare opportunità nel mercato e a proporre le tue soluzioni aziendali utilizzando modelli e metodi di start-up innovativi e tradizionali pertinenti. L'enfasi è sullo sviluppo della giusta conoscenza del settore e delle competenze aziendali pratiche per stabilire e sviluppare un'attività creativa sostenibile. Sarai supportato nella tua transizione da studente a imprenditore (o dipendente), collegando teoria, modelli aziendali, studio accademico e pensiero industriale nel mondo degli affari e dell'imprenditorialità nei settori creativi. I moduli di questo programma sono:

Brand Communication & Marketing Strategy

Questo modulo ti introduce ai metodi di comunicazione contemporanei utilizzati nei settori della moda e della creatività per vendere i loro marchi. Esaminerai strategie di comunicazione di successo ed esplorerai i formati, le tecnologie e i temi che i marchi utilizzano per raggiungere i loro mercati. Il modulo offre anche opportunità per sviluppare la comunicazione visiva e le competenze software richieste per una comunicazione di successo del marchio.

Creative Entrepreneurship

Questo entusiasmante modulo ti introduce al mondo dell'imprenditoria, esaminando considerazioni e sfide chiave nei settori della moda e della creatività. Esplorerai anche una gamma di modelli e teorie aziendali imprenditoriali e sarai in grado di valutare gli attributi e le strategie utilizzate dagli imprenditori di successo e il loro valore all'interno delle economie globali. Mentre impari a riconoscere le opportunità di mercato nei settori della moda e della creatività, applicherai modelli di pratica riflessiva per incoraggiarti a riconoscere i tuoi tratti, qualità e competenze personali.

Critical Research: Understanding Audiences

The purpose of this module is to provide you with an overview of the range of research methods, approaches and tools that are vital for developing an insight into audiences. The module will cover the philosophy of research, ethics, primary and secondary research methods, and how to analyse, evaluate and disseminate research findings. The module will consider research in a range of contexts relevant to the media industries and enable you to understand the relationship between theory and practice.

Business & Financial Modelling for Creative Industries

Questo modulo mira ad aiutarti a sviluppare un business plan che attragga investimenti da potenziali stakeholder e funga da guida per il lancio di una nuova impresa. La pianificazione intrapresa in questa fase sosterrà il progetto imprenditoriale finale in cui il concetto verrà ulteriormente sviluppato, in preparazione al lancio.

Final Masters Project

During this module, you will create a practical outcome aligned with your programme specialism and identified career focus. You will also inevitably approach this as an opportunity to create or enhance a portfolio of work, initiate a live or simulated industry project or take an entrepreneurial approach by creating a project that you might continue to pursue after finishing the degree.

A written thesis will underpin the practical element, allowing you to identify a clear connection between academic theory, scholarly research and genuine industry practice. The aim is to consolidate and enhance previous learning on the programme, providing the opportunity to develop an individual research proposal in any area of interest relevant to the programme’s content.

This project aims to provide you with an opportunity to conduct live research on a topic of interest to you, developing skills in project management and engaging with professional development planning.

We are dedicated to empowering our students to excel in the fashion world. We recognise that a thriving career in this dynamic field requires more than just academic knowledge; it demands practical skills, guidance, and opportunities. Throughout your educational journey with us, we will provide an array of career support options tailored to your needs.

This programme contains modules, experiences and opportunities meticulously designed to equip you with the essential skills, knowledge and practice crucial for a successful fashion career, from personal development to professional practice.

Although the focus of the MA is on entrepreneurship and encourages students to launch their businesses, the skills gained in the course are also highly relevant to the increasingly broad range of job opportunities in today’s fashion and creative industries. Entrepreneurial qualities are particularly valued in these highly creative and visionary. Industries and the course is suitable for those keen to pursue the following careers:

• Launching a business/start-up
• Business director
• Business management
• Marketing
• Branding
• Buying
• Merchandising
• Retail management

During the course, students will examine the roles outlined in magazine mastheads and the increasing roles in digital media.

Within the course content, there will be many career and professional development elements and activities available to you, including:

• Alumni Career panel during the induction week
• Multiple career focussed workshops until your final term
• Careers Day at the end of the course

You will also have access to our Career Services including, but not limited to:

• Strengths testing
• CV & Cover Letter Editing
• Mock Interviews
• Optional 1-2-1 tutorial with our Career Consultant

Gli studenti laureati nei nostri corsi di istruzione superiore hanno continuato a lavorare presso Vogue College of Fashion , VOGUE, Glamour, Aisle 8, Net-A-Porter, Harvey Nichols, L'Oréal, Hayley Menzies, Grazia, HanSpringett LTD (noto anche come H-Lans), GQ, Harper's Bazaar Arabia, WGSN, TikTok, Tatler, Louis Vuitton, The Times e molti altri.