Master of Arts (MA) in Fashion Art Direction

Graduate students will meet the following student performance criteria:

Art Direction

• Dimostrare l'applicazione della ricerca relativa al progetto alla visione creativa in quaderni di schizzi e mood board
• Modelli di stile in abiti adeguati al concetto o al mercato dato
• Crea abiti fuori figura adatti al concetto o al mercato in questione
• Realizza installazioni 3D per visual merchandising e scenografia
• Realizza in modo efficace servizi fotografici di moda
• Produci in modo efficace video di moda
• Strategie di comunicazione visiva coesa art direct 2D e 3D

Technical Skills

• Lavora in modo efficace con il kit di styling e gli strumenti di scenografia

Visual Communication & Digital Tools

• Applicare i principi di grafica e web design al lavoro creativo
• Crea branding, tipografia e layout personalizzati per i marchi dei case study
• Work effectively with industry-standard software

Verbal & Written Communication

• Effectively pitch ideas
• Clearly convey ideas and concepts using specific fashion industry language

Collaborative Skills

• Collaborare in modo creativo per produrre progetti creativi

Professional Practices

• Create a relevant and original portfolio and collateral materials, which can be used to market themselves to the industry

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

• Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
• Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
• Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
• Evaluate work in their field, including their own work, using professional terminology.
• Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
• Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Academy of Art University offers some of the best training and hands-on experience to help accelerate your career. We pride ourselves in doing an exceptional job preparing you to excel in your future fashion careers. Our degree programs are designed to equip aspiring fashion professionals with a comprehensive toolbox of marketable skills that lead to success in the fashion industry.

Design Director

Oversee trends, color, and fabric direction for upcoming seasons across all product lines as a design director for a fashion label. You will manage design teams, oversee manufacturing and marketing, and set the direction for a brand voice to create the future of fashion.

Executive Editor

Responsible for overseeing, planning, and directing all editorial content, the executive editor is the voice of any fashion publication. You will develop budgets, manage staff and contractors, oversee quality control, and innovate in the print and digital spaces in this fast-paced industry.

Fashion Editor

Supervise the process of creating, developing, and presenting content for a fashion magazine as a fashion editor. You will supervise teams, conceptualize and style photo shoots, curate photography, research industry trends, and choose items for publication in this fast-paced and exciting career.

Visual Merchandising Director

As a visual merchandising director, you will help promote the image, products, and services of retail and wholesale businesses. You’ll create eye-catching displays using visual and graphic elements, and organize brand-related special events.

Unit Requirements

Degree Requirements

• Successful completion of Final Portfolio Review
• A minimum grade of C in all required 36 units
• Minimum 2.0 cumulative GPA and the following Academic Study requirements:
  • 1 Art Historical Awareness & Aesthetic course

Curriculum

Semester 1

• FSH 629: Fashion Styling (Major)
• FSH 643: Digital Techniques for Fashion (Major)
• GLA 613: Fashion, Arts, and Influence (Graduate Liberal Arts)

Semester 2

• COM 602: Visual Storytelling: Editing for Short-Form Video Content (Major)
• FSH 675: Visual Merchandising: Image & Brand (Major)
• PH 600: concetti e tecniche di fotografia digitale (maggiore)

Semester 3

• FSH 644: servizio fotografico di moda e produzione video (maggiore)
• FSH 647: Stile e tipografia di prodotti di moda creativi (maggiore)
• IXD 605: Visual Design & Typography 1 (Major)

Semester 4

• FSH 700: Professional Practices & Portfolio for Fashion (Major)
• FSH 729: Direzione artistica della moda (maggiore)
• FSH 744: Cura visiva e branding (maggiore)